Whether you're an emerging business or a well-established one, brand awareness and recognition are an integral part of success and growth.
You want customers to be reminded of your company throughout their day, and branded merchandise is a great way to accomplish that goal. When you give away a custom designed item, you're creating an opportunity. Every time the customer sees or uses that item and thinks of your company, your brand recognition is growing.
Custom lapel pins are a perfect item for building brand recognition and awareness. They are small enough that it won't be cumbersome for customers to take them and yet unique enough that they won't be forgotten about.
Working with a professional designer on the style and look of your company's lapel pins will help you make an impact. Read on to learn the top five reasons why you should hire a professional for your design.
Creating custom lapel pins is a great branding opportunity for your company, but you probably have a lot of other priorities to handle on a day-to-day basis.
If you aren't a professional, trying to create a design can require a lot of trial and error. You'll have to spend precious employee resources on brainstorming and sketching ideas and debating color schemes. That can get costly, and be a time-consuming process.
Working with a professional allows you to avoid all of that. A professional will be able to jump right into creating the design and will be able to complete the process much more efficiently.
You won't have to task your employees with working on a project that isn't their area of expertise, which, especially in a small company building brand awareness, could be a waste of time. In the long run, you'll save money and end up with a higher quality product as a result.
Just like you stay up to date on what's happening in your industry, a professional designer will know the latest trends and best practices in the design field. They can use that base of knowledge to create a design that will give you a competitive edge.
The biggest reason to create custom lapel pins is to boost brand awareness, and so you have to be sure that the design for your pins stands out. You want something that a customer will see and immediately identify as being associated with your company.
A professional design will know what designs are overused for your industry, and which are fresh and original. He or she will be able to create something for your lapel pins that is completely unique and isn't reminiscent of any other brand.
Having a design that is associated with your brand and your brand alone will help potential customers remember who you are and what you do. It will encourage them to take their business to your company over your competitors.
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If you've never worked with a professional designer before, then you may not have ever had the opportunity to really think about your company's reputation and your brand identity.
As part of the design process, a professional will ask you those kinds of questions to help guide their work. Spend some time thinking about what message you want to send to potential customers, and what you want them to associate with your brand.
For example, do you want to represent your brand formally, or strike a more casual tone? Do you want to be known for your customer service, expertise in your field, or high-quality product?
All of those decisions could influence the design of your merchandise. A professional designer will use different shapes, lines, and even colors to convey a specific meaning.
If you already have an idea in your head of what your design should look like, you may think that you can do it yourself. In fact, being sure of what you want out of a design is the exact reason you should trust the work to a design professional.
Only a professional will be able to expertly translate the idea you have in your head to an actual design that you can use to grow your brand. He or she will have access to all the tools necessary to create the highest quality product.
You also want someone who will be able to guide you in the right direction if the idea you have in your head needs some tweaking. You don't want to go too far down the road, investing in a design that doesn't actually convey your brand message.
A design professional will be able to intervene at a point in the process when there is still time to revise. You want a design that looks how you imagined it would look, but also says what you want it to say.
Discerning customers will be able to tell the difference between lapel pins designed by a professional and those that weren't. Whenever you're using merchandise to represent your brand, you want it to be the highest quality possible.
That's the best way to make the impression that your company is a professional resource for your customer's needs. You want to establish a reputation for yourself as doing business at the highest level.
If you don't have a high-quality product representing your brand, your customer will never trust that your services are high quality either.
If you're preparing for a trade show or making visits to potential clients, it's important to have items that you can give them or leave with them. Otherwise, you could be missing an opportunity to create brand awareness.
You want to be able to reach your customer and remind them of your company, even after your initial interaction has ended. Professionally designed merchandise is one of the best ways to do that.
For more information on ordering professionally designed lapel pins and other items, visit our free quote page.