Boost the Bottom Line with Lanyard Marketing

Rick Cundiff - Jun 21, 2018

In a world filled with promotional “noise” that consumers ignore, lanyard marketing can be an effective way to promote your brand, logo or cause. Many businesses have discovered that people appreciate lanyards that help them keep track of cell phones, I.D. badges, keys and other items. Frequent lanyard wear by those customers means greater exposure for your message.

The Origins of Lanyards

Lanyards date back to the clipper ships of the 19th century. Sailors used them to prevent losing important items overboard when on deck. Today, they help prevent employees, students, and visitors from losing I.D. badges, keycards and other items.

Strictly speaking, lanyards aren’t absolutely necessary. But it’s awkward to dig into pockets, purses or wallets for keycards and I.D. badges, especially if you’re carrying something. Not to mention the possibility of losing such items if they’re loose. Custom lanyards make life easier and convey a message at the same time.

Lanyard Marketing Benefits

The utility of lanyards is unquestionable. It’s also not hard to see how they can function as a marketing tool as well.

When you print your logo or text on a custom lanyard, you in essence create a mini-billboard. Your staff, visitors or students become active promoters of your message just by wearing the lanyards. At the same time, they get a useful tool that makes their experience with your brand better.

In today’s world, lanyards have become a standard part of the landscape. Whether in schools, businesses, government offices or elsewhere, it’s nearly impossible to go a day without seeing a lanyard somewhere. That’s what makes lanyard marketing successful. People accept them, and notice their message. No, it’s not a flashy, aggressive one, but it’s effective in a more subtle way.

Free Lanyards Add Marketing Power

One way to give your marketing  a boost is through lanyard giveaways. Low-cost lanyards are outstanding giveaways for trade shows, conventions, festivals and other events. They’re perfect for I.D. badges, hotel key cards, cell phones and other necessities. Every one you give away increases your marketing presence at the event. An attractive design can boost traffic to your booth or display.

Ultimately, lanyard marketing is one more tool to add to your total marketing arsenal. It’s a low-cost, high-reward way to increase brand awareness.