Business Lapel Pins for Marketing and Motivation

Rick Cundiff - Apr 6, 2018

When it comes to promoting your brand and inspiring employees,  some products perfectly serve both purposes. Custom business lapel pins are ideal for both marketing and motivation.

Many businesses have discovered the ease and affordability of using custom pins as a subtle way to boost their brand. Pins with the company name or logo are a great, low-key way to remind customers of your brand in a non-aggressive style. When your sales or support staff wear pins on their lapels, they’re quietly keeping your brand in customers’ minds while displaying a professional image.

That image is a key part of business lapel pins’ appeal. They convey a level of professionalism and remind customers they are dealing with a reputable source for high quality products or services.

Lapel Pins Can Help Reduce Turnover

With the unemployment rate at today’s lows, reducing employee turnover is vital to any business. One way to do that is by maintaining a positive workplace atmosphere with good morale.

Custom lapel pins give you an opportunity to do that in a way that your staff will appreciate. They’re an outstanding means of recognizing employee contributions.

One common use is to award custom pins for years of service. Presented at department- or company-wide ceremonies, these pins honor individual employees’ loyalty and dedication to the company. You can also award pins for achieving sales or budgetary goals, completing a major project, or improving productivity. It might seem like a small thing, but it’s a note of appreciation that employees will wear with pride, and retain as a keepsake for many years.

Other Uses for Business Lapel Pins

Many businesses and service organizations such as Chambers of Commerce, Lions Clubs, Rotary and others, use custom business lapel pins to identify their members. They’re a quick way to show others that you belong to the same group they do. No matter where you are, you can recognize a fellow member of your organization.

One of the reasons business lapel pins are so popular is because they’re easily affordable. It’s easy to use lapel pins to show your company logo or brand. They’re inexpensive to begin with, and the cost per unit goes down as the number ordered goes up. They’re a cost-effective way to make a big impression – in a subtle way – for a small cash outlay.

Lapel pins are also a great way for businesses and other organizations to show support for social causes. With the proliferation of ribbon-shaped lapel pins, it’s easy to show you support research for curing diseases, reduce social ills such as hunger or poverty, and much more. They’re a convenient shorthand to display a corporate awareness of such issues. When coupled with a volunteer program or other public awareness event, they’re good publicity for the company as well. Many customers will go out of their way to do business with companies that support the same causes that the customers do.

If you’re interested in using custom lapel pins for your business, Custom Center is your best source! If you’d like to know more, email us at 800.254.0146, email us at [email protected], or fill out our no-obligation Free Quote Form. We’re here to help with all your custom business lapel pin needs!