Your business is your baby, so of course, you enjoy showing it off to the world. Now, you might not necessarily want to get a custom tattoo of your business name on your body. But custom lanyards -- that's something you could wear proudly.
The custom lanyard is an increasingly popular way of advertising your business constantly without having to put too much skin in the game. After all, they're effective, but they also won't cost you an arm and a leg.
If you don't have lanyards for your company yet, you're missing out on invaluable networking opportunities. And you're likely missing out on valuable customers, too.
Here's a rundown of the major reasons why a custom lanyard can be an excellent custom promo item for your business.
When it comes to your business's culture, your brand identity remains a paramount part of it.
It essentially sets the tone for the opinions you'd like both your customers and your staff to have about your business.
So, what exactly is a brand identity?
It's a combination of several factors, including the following:
If you require your employees to don custom lanyards, this can help to reinforce your company's brand identity across your business campus.
However, these types of lanyards are especially important for those workers who regularly interact with customers -- for example, technicians and salespeople.
With the right custom lanyard, you can make it clear to customers that your employees work for you, both in the office and outside of it.
In addition, you can spark some team spirit. And that'll increase your chances of having your employees remain with you for a long time.
Boosting your company's visibility in a way that won't break the bank can be tough in today's fast-paced digital world.
In addition, determining where you should invest your dollars is difficult because not every investment yields the best return.
Fortunately, a custom lanyard is a viable option for making your brand more visible without costing you too many dollars.
Your brand wins. And so do your business coffers.
Can you say #winning?
What's so nice about lanyards is that even though they aren't too expensive, they'll still last a long time.
They'll definitely stick around longer than a 30-second TV commercial.
As long as your employees or you are wearing the lanyards, they'll constantly be busy working for you. You might be surprised by the various people who notice them and seek more information from you about your products and services.
Networking is the name of the game when you're promoting your business.
However, you generally can't just go up to somebody and start talking about your business.
It's kind of like dating: You'll probably turn a potential beau off if you approach him or her and immediately start talking only about yourself.
Any healthy conversation is a two-way street, with both parties expressing interest in it. That's why custom lanyards are so in demand: They make excellent icebreakers and conversation starters at trade shows, conferences, and local networking events.
Just give out your lanyards as gifts. Because face it: Who doesn't like free stuff?
And go ahead and throw your business cards in with them, too.
Once the ice is broken and the other party shows interest in speaking with you further, talking about your business becomes a piece of cake.
Especially at a trade show, which can be hectic and fast paced, you don't have enough time to personally connect with everyone there. But custom lanyards are a simple way to make many quick connections in a short period of time.
Plus, show attendees are more likely to remember you after the trade show is over because lanyards are a lot harder to lose than your traditional business card is.
One more thing: A well-designed, colorful lanyard will help you to stick out more on a crowded floor at a trade show.
The easier you are to spot, the more easily others can network with you.
Going back to the dating analogy, your potential beau's first impression of you matters. A lot. This person forms his or her viewpoint of you before you ever open your mouth -- in 1/10 second.
The same is true in the business world.
How your brand looks to the world determines whether consumers are willing to take a chance on you.
With custom lanyards, you can exude more professionalism in your daily interactions with customers and other business professionals.
Let's talk about dating one more time.
So, you've now moved from having a romantic interest to now having a boyfriend or girlfriend. If you've been in a relationship for any length of time, you know how highly valued being loyal is.
Loyalty is also highly esteemed in the business arena -- particularly customer loyalty. It takes around five to seven times more money to get a brand-new customer compared with retaining an existing one.
A major factor in keeping your customers coming back to you is excellent customer service.
But giving them something that will keep you at the forefront of their minds is just as important. And that's why a custom lanyard is such a wise investment.
Lanyards are useful items for customers: They can carry their keys, IDs, flash drives and whistles all day, any day.
But they can also easily be worn. That means your business information -- such as your company name and telephone number -- is right where people can see them.
Right where it should be.
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We offer a wide range of lanyards featuring eye-catching colors and durable materials for your company. These lanyards make it easy to market your business and network effortlessly.
Get in touch with us to find out how a custom lanyard can make you appear more professional and strengthen your brand identity in the days, months and years ahead.